Okay I can’t be the only one who’s noticed that there weren’t very many ads for the Wonder Woman movie until about six weeks before the premiere date. That’s odd right?
Could it be because the idea for a Wonder Woman movie met with resistance from the folks at DC because they felt that they could not make a profitable movie from the Wonder Woman comic franchise? I know, I think it sounds crazy, too. Marvel made Guardians of the Galaxy. The original grossed $773.3 million and Vol. 2 grossed $145 million during its opening weekend. So just to review over $900 million has been made on a movie featuring an anthropomorphic, genetically engineered, cybernetic raccoon and a talking, infantilized tree (Baby Groot is life!). But oh no, DC please continue to tell me how a Wonder Woman movie couldn’t possibly be profitable.
Is it sexism? Joss Whedon was once asked to work on the Wonder Woman comic for a particular story arc, but he turned it down because folks at DC wanted to portray Wonder Woman as a bumbling damsel in distress. I guess they weren’t aware that Joss Whedon is also the guy who made Buffy. Someone didn’t do their research. Then again, this is the same publisher who edited out Batwoman’s same sex wedding due to what I can only assume to be lack of intestinal fortitude. However sexism claim is shaky at best.
Is it poor logic? Some people seem to follow antiquated logic when it comes to female comic book characters. They seem to think that a movie about a female character couldn’t possibly be successful but nothing could be further from the truth. I can think of three female characters off the top of my head that have made comic publishers millions in book sales: Red Sonya, Black Widow, and Harley Quinn. Let’s think about this: if people are willing to pay to read the comics then maybe, just maybe, THEY’LL PAY TO SEE THE FREAKIN’ MOVIE! So maybe just maybe you should ADVERTISE THE FREAKIN’ THING!
After all, how can people pay to see a movie when they don’t know it exists or when it premieres? Oh I know what you’re thinking: the true fans will know. Yes, but what about the casual fans? What about people who might be new to the franchise? Why would you those two markets untapped? It just doesn’t make business sense especially in a Hollywood that judges the profitability of a movie or movie franchise based solely on opening weekend domestic ticket sales. And yes, I am completely aware of exactly how stupid that sounds but sadly, it is the truth. Movies live and die by opening weekend domestic sales even though it’s been proven time and again that a movie that flopped in its opening weekend domestically generated millions of dollars in foreign markets and that’s not even factoring in Blu-ray sales or On-Demand and RedBox rentals. It kind of makes you think that maybe, someone doesn’t want the Wonder Woman movie to be successful.
Speculation and conjecture aside, what little I’ve seen of the trailers gives me hope that the movie will actually do the character Justice (pun absolutely intended). My niece is six and really likes Wonder Woman as do thousands of other little girls. It would really be a shame to subject them and the rest of us to a movie where she’s nothing more than arm candy to a male character. In the meantime I’ll continue looking forward to the various Marvel properties coming out, a Harley Quinn spin-off, and of course Justice League.